Digital Marketing: SEO (Search Engine Optimization)
If you are a small business or blogger, you probably know about Search Engine Optimization (SEO). Well, if you haven’t, don’t worry. By the time you finish reading this post, you’ll have a better understanding of SEO.
Why is SEO Crucial For Your Website, and How To Get Better Results?
SEO is the quality of non-paid organic website traffic. SEO is about understanding people’s questions and searching keywords used to answer those questions.
Why is SEO Important for Your Website?
SEO affects the visibility of your blog on a search engine. Let’s say a search engine like Google -since Google is the number one search engine. Let’s specify when we talk about SEO visibility; we are talking about unpaid visits. Another category is SEM (Search Engine Marketing), the paid visibility version of a search engine.
Right now, let’s concentrate on just SEO (organic search). Pretty much, the result of optimizing SEO means more people finding your website. The challenge is to use SEO to improve a website, bring more sales, traffic, conversions, and revenue.
Nowadays, people turn to Google to search for all types of interests. Improving SEO makes a website findable on a search engine. When a website has the same content that people are looking for, this represents an opportunity to connect with more people, answer people’s questions, inform them or sell them a product or service.
Organic SEO Search Results
The search engine results pages (or SERPs) can be influenced by SEO. Organic SEO is an unpaid ranking. Organic unpaid search results tend to be more credible than paid advertisements. As a result, it receives more clicks. When SEO is set up correctly with good content, the right search keywords, traffic gets optimized, and a website will get indexed in Google. Eventually, to appear in more results.
Driving Traffic from Search Engines
Google is the king of search engines and responsible for most of the world’s online traffic. Therefore, paying extra attention to getting a website indexed and ranked in Google is essential for SEO results.
Google is continually looking for sites with high-quality information related to the search’s query. Google would read and crawl a website, searching for the right keywords. Then it would search the types of links on that website to search for the level of trust.
It would also search how fast the page is loading. Especially how fast it is for mobile views. Google would search a website’s content for original or duplicate content, prioritizing original content. There are several factors for a good ranking at Google.
I hope this was helpful. Let me know about any specific questions related to SEO. Get to know more about me.
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Wendy Reyes Vélez
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RECOMMENDED BOOK: Search Engine Optimization All-in-One