How Important is SEO Search Engine Optimization for Your Website?

  • By the time you finish reading this post, you'll have a better understanding of SEO.

You know about Search Engine Optimization (SEO) if you are a small business. If you haven’t, don’t worry; you’ll better understand SEO after reading this post.

Why is SEO Crucial For Your Website, and How To Get Better Results? 

SEO is the good quality of non-paid organic internet traffic. SEO is about understanding people’s questions and searching for keywords that answer those questions.

Why Is SEO Important for Your Website?

SEO affects the visibility of your blog on a search engine. Let’s say a search engine like Google. Since Google is the number one search engine, let us use it as the primary example. When we talk about SEO visibility, we speak about unpaid visits. Another category is SEM (Search Engine Marketing), the paid visibility version of a search engine. Right now, let’s concentrate on just SEO (organic search). Optimizing SEO means more people finding your website, so the challenge is to use SEO to improve a website and bring more sales, traffic, conversions, and revenue. 

Nowadays, people turn to Google to search for all types of interests. Improving SEO makes a website findable on a search engine. When a website has the same content as what people are looking for, it immediately represents an opportunity to connect with more people, answer their questions, inform them, or sell them a product or service.

Organic SEO Search Results

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SEO can influence the search engine results pages (or SERPs). Organic SEO is an unpaid ranking, and unpaid organic ranking on search results tends to be more credible than paid advertisements. As a result, it receives more clicks from users. When SEO is set up correctly, providing good content with the right search keywords, if traffic is optimized and the website is indexed in Google, it will eventually appear in more results.

Driving Traffic from Search Engines

Google is the king of search engines responsible for most of the world’s online traffic. Therefore, paying extra attention to indexing and ranking a website in Google is essential for SEO results. Google is continually looking for sites with high-quality information related to the search query. First, Google would read and crawl a website, searching for the right keywords. Then, it would search the links on that website to find the level of trust. It would also search how fast the page is loading. Especially how fast it is for mobile views. Google would search a website’s content for original or duplicate content, prioritizing original content (your creativity). There are several factors for a good ranking at Google, and originality is number one.

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